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Research papers

Insurance brokers and their clients

NVA is a Dutch association of qualified insurance brokers. The common characteristic of the 950 members is that they are independent; not tied up to one insurance-company. It is important, with regard to the competition of direct writers and banks,...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Peter Lagendijk
June 15, 1994
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Citation

Lagendijk, P. (1994a, June 15). Insurance brokers and their clients. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/insurance-brokers-and-their-clients


Research papers

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter D. Morton, Crispian Tarrant
June 15, 1994
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Citation

Morton and Tarrant (1994a, June 15). A new dimension to financial product innovation research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-dimension-to-financial-product-innovation-research


Research papers

The single European market for insurance

The data presented in this study, which has been derived from various CATI-Bus-Surveys made with respect to the population in West Germany, and from a Disk-by-Mail-Survey made with respect to insurance brokers, outlines the expectations and opinions...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Harald Weinberg
June 15, 1994
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Citation

Weinberg, H. (1994a, June 15). The single European market for insurance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-single-european-market-for-insurance


Research papers

Image development and consumer reality

The underlying thesis of this presentation is that effective and market-relevant image-building strategies can only be developed based on a precise understanding of consumer reality. An image cannot be determined and established arbitrarily; it must...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Stephan Grünewald
Company: IFM Mannheim
June 15, 1994
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Citation

Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/image-development-and-consumer-reality


Research papers

The potential for direct delivery in the asset finance market

This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Nick Watkins, Lucy Baker
June 15, 1994
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Citation

Watkins and Baker (1994a, June 15). The potential for direct delivery in the asset finance market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-potential-for-direct-delivery-in-the-asset-finance-market


Research papers

Customer service

Financial institutions have been forced to adapt from sales driven organisations to a customer focused operating culture in order to survive - although the process of adaptation is far from complete, and has not been painless. The problem is that...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter W. Southgate, Lorna McCulloch
June 15, 1994
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Citation

Southgate and McCulloch (1994a, June 15). Customer service. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-service


Research papers

Direct sales in life assurance

This paper describes, from the German viewpoint, the practical and legal problems of direct selling and the opportunities for its increased use in view of changes in consumer behaviour. The first chapter gives an overview of the current situation...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Eckart von Uckermann
June 15, 1992
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Citation

von Uckermann, E. (1992a, June 15). Direct sales in life assurance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance


Research papers

Rethinking the distribution channels

In this paper, I shall examine the full spectrum of distribution channels for financial services. These changed comparatively little for at least 150 years, being based around branch banking and insurance brokers. Technology, combined with pressure...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Douglas Kerr
June 15, 1992
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Citation

Kerr, D. (1992a, June 15). Rethinking the distribution channels. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rethinking-the-distribution-channels


Research papers

Change for the future

In this paper we argue that market researchers face increasing pressure to deliver information that aids strategic decision-making within organisations. In particular, the creation of the Single European Market means that many companies now demand...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Eric Salama, Peter Mills
June 15, 1992
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Citation

Salama and Mills (1992a, June 15). Change for the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/change-for-the-future